What is Health Literacy? How to measure it? Why is it important?

Rheumatoid cachexia: what is it and why is it important?

Radiogenomics: what it is and why it is important.

In recent years, a new direction in cancer research has emerged that focuses on the relationship between imaging phenotypes and genomics. This direction is referred to as radiogenomics or imaging genomics. The question that subsequently arises is: What is the practical significance of elucidating this relationship in improving cancer patient outcomes. In this article, I address this question. A...

Food reward. What it is and how to measure it

We investigated the contribution of hunger and food liking to food reward, and the relationship between food reward and food intake. We defined liking as the pleasantness of taste of food in the mouth, and food reward as the momentary value of a food to the individual at the time of ingestion. Liking and food reward were measured, respectively, by ratings of the pleasantness of the taste of a m...

Macroeconomic uncertainty : what is it , how can we measure it and why does it matter ?

Since mid-2008, the UK economy has faced an unprecedented series of large adverse shocks that have led companies and households to become more uncertain about future economic prospects. These shocks include one of the United Kingdom’s largest ever financial crises, continuing headwinds from the euro-area debt crisis and the implementation of the Government’s fiscal consolidation programme. The ...

health communication what it is and what is not